“Let’s turn all our billboards into backboards.”
We launched Michelob ULTRA’s NBA partnership in Canada just in time for the NBA’s return after a season away. We put nets on high impact billboards across the country, and even built one on top of the highest flat rooftop in Canada.
The results far exceed all expectations and benchmarks, including the personal highlight of being coached by the one and only lethalshooter after we wrapped.
marketingawards - BRONZE Ambient - Large Scale
marketingawards - BRONZE Billboard Campaign
marketingawards - Merit Integrated Campaign
OneShow - Shortlisted - OOH
CREDITS
Client: Labatt / ABinBev
Agency: Anomaly
Senior Brand Director: Mike Bascom
Senior Brand Managers:
Hannah Simpson
Kevin Degruijter
ECD / Partner: Pete Breton
ECD / Partner: Dave Douglass
GCD: Neil Blewett
Art Director: Jon Barnes
Writer: Jimmy Wei
Design Director: Shawn Lambino
Designer: Lucas Young
CEO & Partner: Franke Rodriguez
President, Managing Partner: Candace Borland
Group Business Head: Matt Holton
Business Director: Alexa Espinosa
Account Supervisor: Danielle Haberman
Account Director: Pat Martini
Group Planning Director: Mahmoud El Kattan
Head of Production: Marie-Pierre Toure
Agency Producer: Nick Hutcheson
Social Media Strategist: Matt Stasoff
Production Company: UNR Studios